Men Body Spray
Private Label Launch — Deodorant Range
From formulation to shelf in under 90 days for an emerging personal care brand
View project: Private Label Launch — Deodorant RangeRoom Freshener Production
Reimagined packaging and formulation for a legacy fragrance brand's national relaunch
Project Brief
A legacy fragrance brand wanted to relaunch its room freshener line nationally with refreshed packaging and an updated formulation.
Innovative Process
The Challenge
The relaunch had to modernise the product’s look and scent performance while keeping the character loyal customers recognised — and be ready for national distribution on a fixed timeline.
Project Goals
Refresh the formulation and packaging and scale production for a national relaunch.
- Refine the fragrance profile and performance
- Redesign packaging for shelf impact
- Prepare production for national distribution volumes
The Result
The refreshed room freshener range launched nationally on schedule, with new packaging and a refined formulation produced at scale by Cosmella.
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Men Body Spray
Export
Export Market Expansion
Scaled production and compliance to support a client's entry into 5 new export markets
View project: Export Market Expansion