Private Label Launch — Deodorant Range

From formulation to shelf in under 90 days for an emerging personal care brand

Project Brief

Cosmella partnered with AEROM to manufacture their men's body spray range, managing the process from fragrance formulation through to final production and packaging. The project required balancing a distinctive, long-lasting scent profile with cost-efficient, export-ready packaging suited for AEROM's target retail channels. Our team handled formulation, quality testing, and full-scale manufacturing to bring the range to market.

Category: Men Body Spray
Client: AEROM
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Innovative Process

The Challenge

The client, an emerging personal care brand, needed to bring a private-label deodorant range to market quickly without compromising on formulation quality or regulatory compliance. With no existing manufacturing infrastructure of their own, they required a partner who could handle formulation, packaging, and production end-to-end — while meeting a tight launch timeline ahead of a planned retail rollout.

Project Goals

Our goal was to take the client from initial concept to a shelf-ready product in under 90 days, without cutting corners on quality or compliance.

Develop a formulation aligned with the brand’s positioning and target market
Source and finalize export-compliant packaging within budget
Establish a production timeline that met the client’s retail launch deadline

The Result

Working closely with the client’s team, we delivered a complete private-label deodorant range — from formulation through to packaged, shelf-ready product — within the agreed 90-day timeline. The client successfully launched into their target retail channels on schedule, with a production process now in place to support reorders as demand grows.